Joe Fresh Style// Website // Launch
I have been a part of the Joe Fresh brand since it's birth. From the first photoshoot, I have watched it pass through the hands of other art directors (for print) but from the interactive side I have held fast to the representation of this brand online. In fact the design of the site helped to shape the overall look and feel of the brand, the clean, open style is very much my own. So from the original design to the seasonal refreshes to the launch of "kids" where we created a 3D popup book, the online media, newsletter communication and hopefully now a redesign, I have played a large role in everything interactive.