Joe Fresh Style// Redesign Pitch //
This is the first time I've had the opportunity to redesign my own design. After 2 years of working on Joe I have imagined a site that is an evolution of the original design that reflects what the brand has become today. The main compontent of the site is a flash based site that features the "looks" of each season. Interactive elements such as mix n' match and rating allow for engagement with the user. What's hot becomes a blank canvas for editorial type content and a blog allows for constant updating of media coverage and events.