Canada Cannes Competition// Kijiji //
The brief: find a exciting way to connect with the consumer in any digital environment that will teach about what kijiji can be used for. Our solution: Create an interactive campaign that brings communities together through a city-wide scavenger hunt for "kijiji dots" that are placed throughout the city. Canadian cities compete against each other to win $50,000 to help the homeless. Once each dot is found, codes are entered into a website that tracks and maps all the dots and teaches the visitor about what they can buy or sell on kijiji.
We won: MERIT!!! Second place!!! But no trip to Cannes :(
Created with Julie Stolberg